Challenge: Create a new fragrance product for the Maybelline brand and an integrated marketing campaign.
Product Idea: The first fragrance in a foam. NEW Maybelline "Air"!
Role: My team of three lead Howard University as National Finalist for the first time to the L'Oreal Brandstorm Competition in December 2009.
I helped lead creative brainstorms, synthesized market research and helped concept the Maybelline Air packaging, in addition to presenting in NYC at the L'oreal office to competition judges.
We worked with Gotham, Inc. to create the ad for our final presentation to L’Oreal and Gotham executives.